Course Duration: 16 hours
Tuition: $300 USD
Overview: In the past years as the internet has become where we spend the majority of our work and free time Search Engine Optimization has becoming one of the buzz topics to talk about. We started doing SEO in the 1990s and haven’t looked back since.
Design Engine is known for its courses that do not follow a book but follow a regiment that purposely makes you DO instead of listen and read. Like the rest of our courses we have found that SEO is the best when you’re actually DOING it and watching your ranks build day by day. We will teach you everything from simple HTML and CSS to competitor keyword analysis and monetizing your own website. Want to see how many customers left your site at the shopping cart? We can probably tell you why.
A short list of what we cover:
- Understanding (Organic) SEO:
- Organic vs PPC
- Ethical vs Blackhat
- On page and off page elements
- How Search Engines Work:
- Robots, index, interface, and sitemaps
- Google algorithm and page rank. Search engines rank pages, not sites
- Keywords:
- Density checker – should be between 3-7% for major 1-2 for minor
- Keyword choice: the concepts of popularity and competitiveness of a keyword
- Competition analysis: why other websites score better than yours
- Web Basics:
- Simple HTML and CSS
- Dreamweaver
- WordPress and SEO plug-ins
- Where to place your keywords
- Marketing/PPC:
- PPC
- Blog
- Google AdWords
- Google AdSense
- Google Analyitics
- Amazon Affiliates
- Social Media
Select Class Exercises:
- Uploading files to FTP
- Adding keywords to multiple locations
- Checking ranks across different sources
- Installing Google Analytics
- Playing with Design Engine’s Google AdWords Account
- Writing for Blogs
- Submit site to Directories/Search Engines
thanks for very nice info about seo